that’s the Proof of Performance. The performance reports can be viewed online. Advertisers can view reports that indicate the number of times (impressions) an ad was displayed, the time at which each impression was played & the cost incurred towards the complete campaign / per impression. Network Owners can view reports that indicate the number of Ads displayed on each display unit, the revenue earned for each Ad and the total amount earned overall on each display. These reports help in locating & eliminating displays that are under performing or relocating the same appropriately.
Advertisers have access to several analytical reports such as Campaign wise Impression report, City / Channel based Viewership Density reports, Competitive analysis, etc. Anti Fraud System - Online Networks can be easily monitored using computerised Anti-Fraud systems. For any reason if the Ads are not getting displayed on any display unit, alerts are generated that informs the Network Owner, Display owner, etc., An integrated self-reporting and recovery system in the Display unit ensures 100% availability of the Adbrands. AdBrand Networks provide automated alerting and reporting systems through SMS and Email which alert the Network Operator & the premises owners if the Ads are not been screened on the Display for any reason, including alerts for technical issues, possible fraud and performance reports at regular intervals.